Portfolio

Pfizer

---

Pfizer, Australia's leading provider of prescription medicines and animal health products, required an online training portal for General Practitioners (GPs). The portal needed to allow doctors to update their training by completing case studies and earning CPD points – a legislative requirement for all Australian GPs.

What we did...

• In depth, multi-level user analysis, including goals, needs, usage scenarios, tasks and personas.
• Visual design concepts and wireframes.
• Information architecture (IA).
• Custom web application development incorporating learning and awarding of points.
• Hosting of web application.

---