Portfolio

Caravan & Camping Industry Association NSW (CCIA)

---

Multiple sites, diluted brand equity, undermined search ranking... The Caravan & Camping Industry Association (CCIA) had a serious challenge on its hands. Its business and audience had grown organically, and its web presence lacked cohesion. They decided it was time to consolidate their online presence to provide clear direction for visitors, increase membership signups and boost their search engine ranking.

What we did...

• Rigorous task analysis, user profiling and user testing.
• Amalgamation of 4 websites (and domains) into 1.
• Information architecture to enable users to find and carry out their tasks quickly, efficiently and successfully.
• Design and development of a new website that strategically catered to the Association's audience needs (achieved no.1 Google ranking for numerous important keywords).
• Development of a Member portal that the client can manage using our customisable and extensible Content Management System (CMS).

View website

---